Our ambition

Our ambition is to become a major player and leader in the field of home appliances in Europe, North Africa, the Middle-East and Asia.

We want to reinforce our leadership and our technological lead in cooking as well as our business position in Washing.
We want to become a major player in Cooling.
We want to become a strong leader in small home appliances.

Our development plan addresses three levels :

• Innovate with passion: improving our clients’ lives ;
• Strengthen Brandt and De Dietrich internationally and Sauter and Vedette in France.
• Gain industrial competitiveness with our Algerian and our French manufacturing sites.